SEO Starter Package

Description

What’s Included

1. Initial Website and Business Review

We begin by understanding your website and the customers you want to reach. The review covers:

• Business products or services
• Target audience
• Primary service locations
• Important website pages
• Current search visibility
• Main competitors supplied or identified
• Existing SEO setup
• Priority conversion goals
• Website platform and technical limitations

2. Keyword Research

We research search terms connected to your business, services, products, and customer intent.

Keyword research may include:

• Primary commercial keywords
• Supporting secondary keywords
• Service-related search terms
• Relevant long-tail keywords
• Location-based keywords, where applicable
• Informational search opportunities
• Search-intent classification
• Basic competition review
• Keyword relevance assessment
• Recommended keyword-to-page mapping

The final keyword list prioritizes relevance and realistic opportunities. Search-volume data is approximate and may vary between tools, locations, devices, and seasons.

3. Competitor Search Review

A basic search competitor review helps identify how similar businesses present and optimize their pages.

The review may examine:

• Competitor page titles
• Meta descriptions
• Content topics
• Heading structure
• Important service pages
• Search-result positioning
• Content gaps
• Keyword themes
• Basic website structure

This is a limited organic-search review and does not include a complete backlink, advertising, or market-intelligence investigation.

4. On-Page SEO

Essential on-page elements will be optimized for an agreed number of priority pages, typically up to five pages.

Optimization may include:

• SEO page titles
• Meta descriptions
• Main page headings
• Supporting heading structure
• Primary keyword placement
• Secondary keyword usage
• Image alt text
• Internal linking
• SEO-friendly page URLs
• Content formatting
• Basic call-to-action recommendations
• Duplicate or missing metadata review
• Social-sharing metadata where supported

Existing content may be adjusted for clarity and keyword relevance. Complete page rewriting or long-form SEO copywriting is quoted separately.

5. Technical SEO Audit

We inspect the website for common technical issues that may affect crawling, indexing, usability, or search performance.

The audit may cover:

• Website crawlability
• Indexing configuration
• HTTPS and SSL status
• XML sitemap availability
• robots.txt configuration
• Broken internal links
• Missing or duplicate titles
• Missing meta descriptions
• Heading-structure issues
• Canonical tag review
• Redirect issues
• Mobile usability
• Page-speed observations
• Core Web Vitals indicators
• Large or unoptimized images
• URL structure
• Duplicate-content signals
• Basic structured-data availability
• 404 error pages
• Internal-linking issues
• Mixed-content warnings

The package includes a prioritized findings report and correction of straightforward issues within the agreed scope. Complex development, server work, platform migration, or extensive performance repair requires a separate quotation.

6. Google Search Console Setup

Google Search Console will be configured so you can monitor how Google discovers and displays your website.

Setup includes:

• Search Console property creation or connection
• Website ownership verification
• Preferred property review
• XML sitemap submission
• Indexing-status check
• Coverage and page-indexing review
• Manual-action check
• Security-issue check
• Mobile and performance report review
• User-access configuration
• Basic explanation of important reports

Domain-level verification may require access to your DNS provider. Google controls crawling and indexing, so sitemap submission does not guarantee that every page will be indexed.

7. XML Sitemap and Robots Configuration

Where supported by the website platform, we will:

• Create or verify the XML sitemap
• Confirm important pages are included
• Submit the sitemap to Google Search Console
• Review robots.txt
• Check for accidental blocking
• Exclude inappropriate system pages where required
• Review basic indexing directives

8. Basic Local SEO Review

For businesses serving specific locations, the package may include:

• Location-keyword research
• Business name, address, and phone consistency review
• Contact-page optimization
• Location information recommendations
• Google Business Profile recommendations
• Local landing-page suggestions

Google Business Profile creation, verification, posting, review management, and ongoing local SEO are separate services unless specifically included.

9. SEO Recommendations Report

You will receive a clear summary containing:

• Target keyword list
• Keyword-to-page recommendations
• On-page changes completed
• Technical issues identified
• Priority level for each issue
• Search Console setup status
• Content opportunities
• Recommended next steps

Delivery Process

1. Discovery: Collect business, audience, location, service, and competitor information.
2. Website Review: Examine current pages, metadata, indexing, and technical setup.
3. Keyword Research: Identify relevant search terms and map them to priority pages.
4. On-Page Optimization: Improve agreed page titles, descriptions, headings, content, and links.
5. Technical Audit: Identify crawling, indexing, usability, and performance issues.
6. Search Console Setup: Verify the website, submit the sitemap, and review available reports.
7. Quality Check: Confirm that completed changes display correctly and important pages remain accessible.
8. Final Report: Deliver findings, completed work, and recommended next actions.

Client Requirements

Please provide:

• Website administrator access
• Hosting or DNS access when required
• Google account for Search Console access
• Business products and service details
• Target locations
• Preferred customer profile
• Priority pages
• Known competitors
• Previous SEO reports, if available
• Approval for proposed metadata and content changes

Estimated Delivery

Typical delivery time: 7–14 business days after all required access and business information are received.

The schedule may vary based on website size, platform restrictions, technical condition, and approval time.

What’s Not Included

Unless specifically added to the quotation, this package does not include:

• Guaranteed rankings or traffic
• Monthly SEO management
• Backlink building
• Digital PR or guest posting
• Full website copywriting
• Blog writing
• Advanced schema development
• Website redesign
• Major development repairs
• Hosting or server migration
• Paid SEO software fees
• Google Ads management
• Google Business Profile management
• E-commerce catalogue optimization
• Recovery from a manual Google penalty
• Immediate indexing of pages

Important SEO Notice

SEO results depend on competition, website quality, content, domain history, user experience, market demand, and search-engine changes. WaterEagle follows responsible optimization practices, but no agency can ethically guarantee a particular ranking, traffic level, lead volume, or completion date for results.

Ideal For

• New business websites
• Small and medium-sized businesses
• Local service providers
• Consultants and agencies
• Startups
• Websites with little or no SEO setup
• Businesses preparing for ongoing SEO
• Website owners who need technical clarity

Short Sales Description

Establish the essential SEO foundation your website needs. WaterEagle’s SEO Starter Package includes targeted keyword research, on-page optimization, a technical SEO audit, XML sitemap review, and Google Search Console setup with practical recommendations for future growth.